Fallout 4

How we launched a gaming phenomenon

  • Digital,
  • OOH,
  • Print,
  • TV

We were delighted to help launch one of the most anticipated video game sequels of recent years, Fallout 4. This was a large scale, tight turnaround campaign that required us to produce hundreds of advertising placements across 12 countries.  Creativity, consistency and attention to detail were the order of the day.

Highlights included our award winning YouTube masthead unit that invited you to ‘Explore the wasteland’, mobile video placements and unmissable Oxford Circus London Underground takeover.  The results: Fallout 4 rocketed to no.1 in the UK charts and became the year’s third biggest launch. A big thumbs up Vault Boy!

Superhero has a wealth of video game experience.  GET IN TOUCH to find out more.