Scream Street

How we launched a TV series

  • Cinema,
  • Online,
  • Print

Coolabi tasked us with devising launch creative for Scream Street, a new kids comedy horror on CBBC.  The campaign tag line “Welcome to the neighbourhood!” set the tone for creative that drew viewers into a spooky yet incredibly fun world.  Immediately following its launch, Scream Street was ranked as the #2 programme of 88 programmes on CBBC and in the top 2% of all kids programmes on all kids channels.

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