Coolabi tasked us with devising launch creative for Scream Street, a new kids comedy horror on CBBC. The campaign tag line “Welcome to the neighbourhood!” set the tone for creative that drew viewers into a spooky yet incredibly fun world. Immediately following its launch, Scream Street was ranked as the #2 programme of 88 programmes on CBBC and in the top 2% of all kids programmes on all kids channels.
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