Hornby approached us to launch their Scalextric James Bond Spectre set. Our brief was to produce a cinema advertising campaign that cut through to the video game generation. We recreated all the thrills, spills and excitement of a classic 007 car chase … using Scalextric. The success of the campaign helped Hornby achieve a 19% year on year sales increase. “Superhero delivered a perfect return for us. We briefed them to deliver a stunning commercial and that’s exactly what we’ve received!” – Jim Proctor-Blain, Hornby Marketing Controller.
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