Scalextric Spectre

How we sold Scalextric to the video game generation

  • Cinema,
  • Social Content

Hornby approached us to launch their Scalextric James Bond Spectre set. Our brief was to produce a cinema advertising campaign that cut through to the video game generation.  We recreated all the thrills, spills and excitement of a classic 007 car chase … using Scalextric.  The success of the campaign helped Hornby achieve a 19% year on year sales increase.  “Superhero delivered a perfect return for us.  We briefed them to deliver a stunning commercial and that’s exactly what we’ve received!” – Jim Proctor-Blain, Hornby Marketing Controller.

Superhero has a wealth of toy industry experience.  GET IN TOUCH to find out more.