How we unleashed hell

  • Cinema,
  • Digital,
  • OOH,
  • Print,
  • TV

The reboot of id software’s classic, genre defining, first person shooter required an equally heavyweight campaign to support it.  Superhero were assigned creative localisation duties across 13 territories and worked as relentlessly as the gameplay to deliver it in a short time frame.

Highlights included bringing the game experience to life on mobile via Facebook’s new ‘Canvas’ placement, reaching over 1.7 million people, achieving double the average click through rate on You Tube’s prestigious homepage masthead and adorning London’s commuter buses with raging demons fresh from the pits of hell!  The game was released to great acclaim and blasted its way to number one in the UK gaming chart.

Superhero has a wealth of video game experience.  GET IN TOUCH to find out more.